Molitor Fisch & Associés continues its practice under a new brand name :
MOLITOR.
Molitor Fisch & Associés has undergone a rebranding process and this
month the law firm unveils its new name and visual identity.
The firm has moved to the shorter and more memorable "MOLITOR" which
is easier to pronounce and remember for the firm's clients, especially for
international and non-French speaking environment.
The new branding retains the signature orange, which was the firm's colour
from the beginning, but it involves a new simplified name and logo design,
supported by a new colour : aubergine. Orange stands for creativity,
dynamism and embracing new ideas while aubergine, said to be the colour
of good judgement, reflects the firm’s maturity as an enterprise.
The new updated look is aligned with the key values of the firm : service,
expertise and ethics. In addition to the new name and logo, the tagline
"Right to the point" illustrates the firm's capabilities and philosophy of
MOLITOR being open, dynamic, responsive, trustworthy, local yet
internationally recognized.
A new rebranded website and brochure will be launched later on this
summer...
The full document in English is in attachment.
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